“Good design is good business,” declared Thomas J Watson, the second president of IBM, in a 1973 lecture to Wharton students. He further said that “We are convinced that good design can materially help make a good product reach its full potential.” Barriers in software development have lowered considerably compared to the past and most competitors now offer
Companies have now started realizing the value of keeping their users happy. Right from a startup to fortune companies have shown attention towards user experience and interface recently. I believe “User Experience” is not a rocket science to understand and implement, if you thoroughly understand your user’s expectations.