Cloud Computing Market in Latin America To Reach USD 7.72bn by 2020

Source of the news:

According to the latest market study released by Technavio, the cloud computing market in Latin America is anticipated to reach USD 7.72 billion by 2020, growing at a CAGR of more than 29%.

This research report titled ‘Cloud Computing Market in Latin America 2016-2020’ provides an in-depth analysis of the market in terms of revenue and emerging market trends. To calculate the market size, the analysts at Technavio consider revenue generated from the sales of enterprise cloud computing solutions and services by vendors in Latin America.

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Large enterprises have subscribed to cloud computing solutions that are integrated with advanced cloud computing technologies such as OpenStack. SMBs adopt cloud computing services depending on their business requirements. In Latin America, SMBs constitute the major segment as they help leading vendors such as Salesforce, AWS, and IBM to generate quick revenue through the sales of cloud-based services.

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Technavio’s ICT analysts categorize the cloud computing market in Latin America into three major segments by IT deployment model. They are:

  • Private
  • Public
  • Hybrid

In 2015, the private cloud computing IT deployment model accounted for 44.92% of the market. The public cloud computing IT deployment model accounted for 35.86%, followed by the hybrid cloud computing model with 19.22% of the market in the same year.


Private cloud computing architecture is designed specifically for enterprises that want their own dedicated data center. The private cloud computing models are exclusively designed to protect the internal data of enterprises. It is usually subscribed by organizations with high IT budget or those companies that give the priority to data security.

According to Amit Sharma, a lead cloud computing analyst from Technavio, “Private cloud powered by OpenStacktechnology is gaining ground in the market. Red Hat and NubeliU offer private cloud services powered by OpenStack to orchestrate the cloud ecosystem effectively. OpenSatck capabilities are becoming primary factors for enterprises in Latin America to subscribe to private cloud computing.”


Public cloud computing services are delivered through the Internet and data centers of service providers are shared by multiple organizations. Amazon Elastic Compute Cloud (EC2) and Microsoft Azure are some of the examples of public cloud computing architecture. In this type of cloud computing, the threat of online cyber-attacks is high, as data stored on public cloud computing systems are exposed to online cyber-attacks such as denial-of-service (DoS) attack.

The adoption of private cloud computing services is usually subscribed to deploy SaaS solutions such as CRM, analytics and other software solutions in Latin America. In addition, IaaS and PaaS are also subscribed by organizations to implement private cloud services,” says Amit.


Hybrid cloud computing is basically a cloud computing deployment model that uses a blend of private, public cloud solutions, and traditional IT systems. The idea behind the implementation of hybrid cloud computing model is to provide flexibility in a cloud environment. Organizations can store their sensitive and confidential information in the private cloud systems and other less sensitive information, and data can be hosted on a public cloud space provided by cloud service providers such as AWSand Google.

The hybrid cloud computing model can also be extended to mix two or more than two types of cloud computing deployment models. The hybrid cloud environment has gained substantial popularity in the market among enterprises to protect online data from cyber-attacks.

The top vendors highlighted by Technavio’s research analysts in this report are:

  • Amazon Web Services (AWS)
  • Microsoft
  • IBM
  • Google
  • Salesforce

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